About ME
I am an experienced marketing professional with a passion for branding and an eye for strategy. I have a background in marketing, brand management, events, digital/social media, e-commerce, and public relations within the fashion and retail industries. I recently graduated from NC State University with a B.S. in Fashion and Textile Management concentrating in Brand Management and Marketing. In addition to my work experiences in marketing, I have a love for learning, all forms of creative art, and trying new things. I am extremely fortunate to have worked on a number of creative projects and am looking forward to seeing where my career in the luxury fashion industry takes me. Feel free to contact me if you have any questions!
Work Experience
Feb 2023
Durazzi Milano
Milan Fashion Week Intern
• Managed backstage inventory organization for maximum efficiency during fashion show presentation
• Supported assistant designers in dressing models for the A/W 2023 presentation
Jan 2023 - May 2023
Boutique Nadine
Marketing and Event Planning Intern
• Planned and executed a pop-up event including promotional strategies, vendor coordination, and event set-up
• Created graphic materials for email and social media marketing efforts using Canva and Mailchimp
• Developed product pages for online store including SEO tags, product descriptions, and product photos
• Organized inventory of vintage and new items, including creating product tags, adding prices, and tracking lists of the new products that arrive in the store
Jun 2023 - Aug 2023
Bloomingdale's
Loyalty Marketing Intern
· Strategized with cross-functional partners to problem-solve and elevate key performance metrics of the Loyallist Program
· Analyzed and synthesized loyalty performance data using tools such as Tableau and Adobe Analytics to provide recommendations for the customer loyalty email journey
· Utilized Microsoft Excel to create promotional trackers and detailed creative briefs that improved team productivity
· Collaborated to conceive a 360-degree marketing campaign for The Carousel at Bloomingdale’s, including events, activations, partnerships, and site merchandising
Feb 2024
Communa-K
New York Fashion Week Intern
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Communicated with modeling agencies to schedule fittings and cast models for runway shows
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Performed front of house and backstage organization including model sign-in, tracking models, and hair and makeup scheduling
Sept 2024 - Present
Bloomingdale's
Merchandise Marketing Assistant, Home
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Develop, pitch, and execute 360-degree co-op marketing plans for over 20+ vendors to support key brand initiatives across marketing channels
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Ideate with cross-functional stakeholders to generate appealing editorial content that resonates with Bloomingdale's target customer and drive sales for merchandising priorities​
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Construct cohesive digital and print marketing assets for major promotional sales
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Revitalized national sales event email marketing strategy which increased engagement rate per email by +15% and drove incremental $10k demand
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Leverage Adobe Analytics, Microsoft Excel, and Tableau to pull brand and category performance metrics, synthesize data for stakeholders and provide recommendations for future marketing planning and strategy
Jul 2022 - Aug 2022
Saks Fifth Avenue (Saks.com)
Leased Operations Intern
• Researched and procured 12 new targeted brands in key categories for Saks’s online marketplace
• Performed merchant tasks including item creation, markdowns, purchase orders, promotion set up
• Supported the Leased Operations team and updated all brand trackers and organizing outreach lists
Jan 2022 - May 2022
Dress Raleigh
Marketing and
E-commerce Associate
• Merchandised luxury products to digital store, managing new content and online inventory using Shopify
• Created appealing product descriptions and SEO copywriting to influence online buyers' purchasing decisions and drive traffic
Jul 2021 - Nov 2021
Eckel & Vaughan
Public Relations Intern
• Executed social media campaigns which involved creating production calendars, social media posts, virtual events, and blog posts for Twitter, Facebook, and Instagram
• Compiled media lists on various industry topics and monitored for coverage using Cision, Meltwater, and TVEyes
