Event Marketing: Casa Lucina x Boutique Nadine Spring Pop-Up
For my special project as a Marketing and Event Planning Intern at Boutique Nadine in Florence, Italy, I was tasked with helping plan, promote, and execute a pop-up for one of their partner brands: Casa Lucina. This included collaborating with the brand owner Letizia to come up with a promotions strategy (including graphics, flyers, social media posts, and email marketing efforts) as well as the visual display for the in-store event.
Marketing and Promotional Efforts
This section shows examples of flyers, Instagram graphics, and more promotional efforts for this campaign. It was a great experience of learning new platforms such as Mailchimp and Later, as well as how promotional timing is important for event planning.
In-Person Activation
Here are some photos that highlight the results of my event planning and promotional work, which are primarily photos from the successful pop-up itself. I also collaborated with the brand owner Letizia and store owner Irene to give input on the visual display of the pop-up in-store.
